Baby Boomers Are Back on Top in Real Estate
Baby Boomers Are Back on Top in Real Estate
For a while, millennials were the biggest group of homebuyers. But in 2025, baby boomers (ages 60 to 80) have taken the lead again, making up 42% of all buyers and 53% of all sellers.
Why Boomers Are Winning
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Equity power: Many have decades of homeownership behind them, with about 40% to 50% buying in all cash.
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Cash offers: Among boomers in their 70s, nearly 1 in 2 buy without a mortgage; for those in their 60s, it is about 4 in 10.
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Lifestyle moves: Downsizing, relocating, or upgrading to a dream retirement home in desirable areas.
How It’s Shaping the Market
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Tough competition: First-time buyers who often need financing are going up against cash-rich boomers.
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Price pressure: In popular retirement markets, low-maintenance homes are holding or climbing in value.
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Inventory shifts: While boomers are selling family-sized homes, they are often buying in entirely different zip codes.
Hot Spots for Boomer Moves
Florida leads the pack, especially North Port and Bradenton, Naples and Marco Island, and Cape Coral, each holding $60B to $97B in boomer housing wealth. Other popular spots include Arizona, the Carolinas, and smaller cities with good amenities and healthcare access.
Why Now is a Smart Time for Boomers to Act
Boomers have a unique advantage in today’s market, whether they are buying or selling.
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For Sellers: Decades of appreciation mean many can sell for a substantial profit. In many areas, demand for well-maintained, move-in-ready homes is high, allowing sellers to command top dollar.
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For Buyers: Paying cash or having large down payments reduces competition from buyers who need financing and strengthens offers in multiple-offer situations. With mortgage rates impacting affordability for others, cash-ready buyers often negotiate better terms.
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Flexibility: Many boomers are not tied to specific school districts or commute times, giving them more options to find value or lifestyle perks.
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Downsizing Opportunities: Selling a larger home and purchasing something smaller can free up equity for travel, investments, or other retirement goals.
The takeaway: With nearly $19 trillion in housing wealth, boomers are not just participating in the market, they are shaping it. By leveraging equity, cash offers, and flexibility, this generation is in one of the strongest positions to make a move that supports both their financial and lifestyle goals.
